NCAA Player Likeness Litigation
The Paynter Law Firm filed a class-action lawsuit against the NCAA and Electronic Arts, Inc. claiming the companies illegally use college football and basketball players' names and likenesses in video games without permission or consent from the player. The suit alleges that using a player's name, picture or likeness violates licensing agreements as well as the NCAA’s own bylaws. Despite these prohibitions, the NCAA allegedly condones the use of players in EA games to increase popularity and ultimately increase revenues and profits. Players claim the NCAA and EA conspired to permit the use of NCAA players for their own monetary gain and without compensation to players. In contrast, Electronic Arts paid the NFL Players Union nearly $35 million each year for the use of players' names and likenesses in NFL games. The lawsuit filed by Sam Keller, a former starting quarterback for ASU and Univ. of Nebraska football teams, seeks to represent all NCAA football and basketball players listed on the official opening-day roster of a school whose team was included in any game produced by Electronic Arts, and whose assigned jersey number appears on a virtual player in the software. The Paynter Law Firm is co-counsel in this action with the law firm of Hagens, Berman Sobol & Shapiro LLP. For a copy of important documents in this litigation, click here.
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